Blog
-
Marketers Must Understand, Appreciate and Embrace Public Relations
I worked for 12 years in a public relations consultancy. Throughout those years, a recurring source of frustration was the poor level of understanding, appreciation,…
-
Content Strategy and Planning: Marketers Should Think Like Builders
On Friday, 05 June 2026, I spoke at the Kent Business College London Masterclass held at the Cumberland Hotel near Marble Arch. The event was…
-
Why Formal Marketing Training Matters Now More Than Ever
This introductory post explores why credibility, not just visibility, is central to effective marketing communications. It also outlines the perspective behind Femi Falodun’s work, where…